Most buyers of real estate start their search online. Buyers are looking up what prices are, what kind of properties are out there and now, more than ever, they are looking at your reputation.

Today people are using Facebook, Twitter, You Tube and other social media sites to comment on their experience after working with people in the real estate industry: and we definitely know that word of mouth is a powerful communication tool. Here are some links to videos that I’ve seen that show people’s experience with a new condos in Toronto Air Pressure Video 1 Video 2 Obviously there are two sides to every story, but these are powerful videos and they can definitely change your mind on working with a company. Now that social media is available, use it as part of your homework when deciding whether or not you should buy